2018.07.10

Mode Media Japan Corporation, headquartered in Tokyo, and Singapore-based CLOZETTE Pte Ltd have agreed to jointly develop inbound and outbound business initiatives for Japanese companies starting in July 2018, targeting trend-conscious women in Southeast Asia.

 

【Agreement Overview】
Under this agreement, Mode Media and Clozette will use media platforms targeting trend-conscious women in Japan and Southeast Asia, including GLAM operated by Mode Media and Clozette operated by CLOZETTE Pte Ltd. Together, the companies will distribute information and jointly sell advertising products using influencers, social media, and content.

The agreement also includes marketing support using social media review research in Southeast Asia.

 

【Trends Among Southeast Asian Visitors to Japan】
According to joint research on social media review activity in Southeast Asia conducted by 6Estates, a social media review research company and partner of both companies, travelers from Singapore post about Japan on social media far more frequently than other Southeast Asian travelers, followed by travelers from Indonesia and Malaysia. The research also found that social media posts are most frequent from March to May, when visitor numbers to Japan are high, followed by the winter season in December.

The research also found that Tokyo is often described with words such as “famous” and “clean,” reflecting its status as Japan’s capital, while Osaka is more often described as “unique” and “local.”

 

Glam

https://www.glam.jp/

 

Clozette

https://www.clozette.co/

 

Social Media Review Research Company：6Estates Pte Ltd

https://www.6estates.com/

 

【Media Contact】

PR Department
Mode Media Japan Corporation

TEL：+81-3-6402-5150