A Reliable Partner Providing One-Stop Support

Mode Media Japan originally developed its expertise through women’s media and branding, and that knowledge has become a major strength of our trading desk. Another defining feature is our ability to provide one-stop support wherever possible. We are able to respond to a wide range of needs.

Responding to client requests is only the starting point. We also believe that if something will benefit the client, we should consider doing it—even when it falls outside Mode Media Japan’s usual scope of work. When we test an idea and it produces positive results, and the client sees value in it, we then discuss budgeting it as a formal initiative. This approach reflects our commitment to building trust through practical results.

Mode Media Japan’s trading desk believes the best approach is to stay close to each client. That is why, even when something is outside our own capabilities, we seek to bring in the right people who can help. Our goal is to remain a partner clients can consistently rely on.

Building the Best Approach Together

We begin by listening to the client. We learn what they want to do and what they hope to achieve. From there, we present possible options and recommend the most suitable approach. This process is repeated as needed. Even with a small budget, we believe it is important to start by trying. We then improve the approach step by step and gradually expand the scope of activity. In this way, we build a trial-and-error process together with the client.

Our proposals may include SEO-related initiatives handled by Mode Media Japan’s media division, advertising media proposals, or recommendations on whether performance advertising or publisher-based ad media networks are more suitable. We make these recommendations based on the client’s products, services, and business context. If a client has products but no online store, we may propose website development. If a client already has an e-commerce site but is unsure how to manage advertising, we provide detailed support, including how to set up advertising-related tags.

Mode Media Japan is confident in its ability to provide one-stop support across the many needs that arise from these initiatives. We can combine a variety of tools in our proposals. Because our entry points are broad, support may begin with CRM or another specific area, depending on the client’s needs.

For clients with experience in advertising operations, their company often already has useful data. By reviewing and analyzing that data, we can provide more effective proposals. For example, by reviewing Google Analytics data, we can better understand the client’s business and make more informed recommendations. This is the general process and approach we take.

People often talk about running a PDCA cycle, but in reality, various circumstances make it difficult for that cycle to operate perfectly. Mode Media Japan’s policy is to aim for the ideal while continuing to take highly practical actions in response to real-world conditions.

Some clients have limited personnel available for marketing and may not be able to handle everything internally. In such cases, Mode Media Japan can provide support or take over certain tasks on the client’s behalf. In other words, we help fill the gaps in the client’s team. Some clients value us particularly for this kind of support. We respond flexibly depending on each consultation, so please feel free to contact us.