Media Planning Expertise That Helps Campaigns Exceed Their Goals Corporate advertising continues to shift toward digital. Even in traditional advertising, digital touchpoints have become essential. As a result, advertising planning has become more advanced and complex. The era of simply using tools to run campaigns is over. To maximize the effectiveness of advertising initiatives, companies now need not only knowledge of how to use each tool, but also the experience and expertise to evaluate them comprehensively. Mode Media Japan provides optimal media planning designed to help clients run more effective campaigns and achieve results beyond expectations. 01 Feature Advertising Expertise and Know-How With more than 15 years of experience handling digital content and supporting advertising activities, we have developed deep expertise and know-how. 02 Feature Flexible, Responsive Support We respond flexibly to client requests. If Mode Media Japan can take action, we are willing to do so. This allows us to propose the advertising initiatives clients truly need. 03 Our Strengths A Company Rooted in Digital Content Mode Media Japan began as a company centered on content media. Unlike traditional advertising agencies, our foundation is digital, which makes us highly attuned to the constantly changing trends of digital advertising. 04 Our Strengths Experience Operating Our Own Media Platforms Our advertising experience through the operation of GLAM.jp and Tend.jp gives us unique know-how that other companies do not have. When appropriate, we can incorporate these media platforms into our planning. Our Unique StrengthsWhat Sets Us Apart A Partner You Can Turn To Since our predecessor, Glam Media, Mode Media Japan has supported corporate advertising activities with a focus on digital. Since the launch of GLAM.jp in 2008, we have continued to monitor the constantly evolving digital landscape, expand the scope of our capabilities, and provide clients with optimal media planning for more than 15 years. Mode Media Japan is not a large company, and we see that as an advantage. Our size allows us to respond quickly to new digital advertising trends and move flexibly in response to client requests. Larger companies often outsource essential advertising activities or handle only part of the work internally. Mode Media Japan takes a different approach. We are willing to take on a wide range of tasks ourselves because we understand what needs to be done and do not simply hand everything over to other companies. Clients often describe us as “a partner we can consult about anything.” We believe this reflects our ability to understand what our clients need to do and respond flexibly. Because Mode Media Japan understands what is necessary to achieve each client’s goals, we are able to propose optimal planning from a practical, results-oriented perspective. A Versatile In-House Partner There may not be significant differences between companies in terms of analysis methods or the tools they use. What matters is whether a company understands what is truly needed for the client’s advertising activities and can execute it in-house. Mode Media Japan can be described as a generalist rather than a narrow specialist. In an industry where trends change rapidly, being a generalist is extremely important. When the advertising initiatives a client needs change with the market, flexibility is only possible with a broad range of capabilities. At the same time, optimal media planning for clients has become more advanced and diverse. Mode Media Japan not only responds flexibly, but also proposes optimal media planning backed by advanced knowledge and expertise. From media planning linked with CRM to the use of GA4, Mode Media Japan can function almost like an extension of the client’s own team. Mode Media Japan understands what is needed to achieve each client’s goals. We also understand the kind of relationship required to reach those goals together. Because of who we are, we can move quickly, stay close to our clients, and plan the most suitable initiatives within limited budgets. That is why Mode Media Japan is trusted by many clients.
